Abstein & Associates LLC - Independent Manufacturer Representative
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The $650 Task Chair - and how to sell it

You've picked up a lead for office seating and make your first contact, asking questions - looking to uncover pressure points that will help transform your prospect into a customer. Problem is, when you finally get to talking about budget, your client's only frame of reference for office chairs is the weekly newspaper flyer they receive from their local big-box retailer full of $99 "Leather Executive" chairs. Your time is valuable, and your reputation is on the line with every single sale you make - so how do you justify your client's investment in quality seating?
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